The fashion industry is actually a tricky industry to navigate. For one thing, it is important to be unique while at the same time, offering clothes that people want to buy. There are a lot of challenges that people have to overcome. This is where Adam Goldenberg comes in. He is one of the people that deals with the technological aspects of business. He handles he analysis of what is selling and what needs to be taken care of. He is someone that looks carefully at the data so that he can improve the business of the company.
One thing that Adam Goldenberg notices about other fashion companies is that they spend too much time advertising. While it is somewhat effective to advertise something when it comes to bringing in the sales, the real selling factor is the product according to Adam Goldenberg. Some companies try to sell the items by lowering the prices. Adam realizes with his company if the product is good, then people are going to buy it regardless of the price. This is why he is always looking closely at the products that are selling. If he sees that the products are not selling, then he is going to reduce the amount of those products being made.
Adam Goldenberg has gone on interviews where he has talked about his company being seen as a unicorn. One thing Adam Goldenberg talks about is that there are a lot of aspects to business that make the company a unicorn as well as the different types of business that make the company a dinosaur. When he talks about dinosaurs, he looks at fast fashion companies. One thing that makes them dinosaurs is their business model.
Adam states that the key to his success is the ability to use the internet as a means to gain and keep customers. The companies that are primarily offline have to take the time to adapt to the times because the number of people that are shifting their attention to the online world are increasing. Therefore, the company has to adapt to take advantage of the shift.