Brazil’s Startup Market Is Hot According To Eucatex CEO Flavio Maluf

Brazil’s economy may be contracting, but the Startup industry is expanding at an incredible rate. More than 50 percent of Brazil’s population is connected to the Internet. There are 80 million users, and 43 million of them use a mobile connection. In 2014, 51 million Brazilians did their shopping online, and 10 million of those shoppers were first time buyers. According to Flavio Maluf, the CEO of the international building supply company, Eucatex, more than 4,000 new Startups opened for business in Brazil, and many of them are Internet companies. The Startup, Hotel Urbano is a good example of a company that is taking advantage of the Internet explosion in Brazil, according to Maluf on

Rio-based Hotel Urbano provides tourism information to Internet users who want to know about Brazil and other Latin American countries. The 2011 Startup has 12 million fans on Facebook, 500 employees, and a 2014 net profit of $400 million. Maluf thinks Sao Paulo-based Evobooks is another Startup that is taking the Brazilian Internet market by storm at,veja-com-o-empresario-flavio-maluf-os-melhores-setores-para-empreender-em-2017,70001657806. Evobooks specializes in the publication of digital educational content. Evobooks is used by more than 500,000 students in Brazil, and the company was named the best Startup in 2014.

Flavio Maluf is one of Brazil’s top executives. He has an eye for identifying successful Startups. Eucatex was a small Sao Paulo Startup in 1951. Flavio’s grandfather owned a sawmill, and he wanted to get rid of the excess eucalyptus wood sitting around the mill. The elder Maluf made a eucalyptus wood ceiling tile from the excess wood. His sawmill customers like the concept and sales poured into the mill. Flavio Maluf started Eucatex to handle the domestic demand for the ceiling tiles. By 1955, Eucatex ceiling tiles were in demand in several Brazilian cities, and Argentina wanted to import the tiles for their domestic market. By the time Flavio Maluf went to work for Eucatex in 1987, the company was shipping ceiling tiles and other building products to Germany and the United States. Today, Eucatex products are sold in home improvement stores in North and South America on LinkedIn. Maluf is known as an environmentally conscious executive who cares about his company, his country, and the world.

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