Research Validates The Superiority Of Podcast Advertising

 

In a joint announcement, Norman Pattiz, the chair at PodcastOne, and Tom Webster from Edison Research declared the outcome of a survey conducted to establish the effects of advertising on the leading brands from different product classes. Carried out on both sides of a podcast advertising campaign, this research was an industry pioneer. The results demonstrated an array of positives, with clients showing more interest in goods as well as providing feedback to an aggressive podcast marketing drive. Read more here

 

The study revealed a whole new set of discoveries, among which a significant rise in knowledge of brands among clients. Before the product promotion, a measly 7% of customers knew of grocery products, but afterward, the number shot up to 60%. The case was the same in the automobile industry, as brand awareness increased by a substantial proportion.

 

Under the mandate of PodcastOne, Edison Research conducted a survey to determine the influence of podcast ads on marketing. The brands under study were all-encompassing, ranging from household names to new entrants. The research ran for one and a half months, using online questionnaires as a source of data. Judging from the outcome, it is succinct that consumers welcomed this move, as the inclination to purchase goods after the campaign increased incredibly. Also, clients displayed an in-depth understanding of brands, particularly the ones that were hitherto relatively unknown.

 

Norman Pattiz felt vindicated, saying that it was always his dream to prove that podcast advertising has the upper hand on conventional publicizing methods. He added that the results corroborate with their unique and multilevel approach to product promotion.

Edison’s VP, Tom Webster, expressed gratitude to all parties that participated in the research. He further added that their approach enabled them to carry out extensive studies, which unequivocally verified the superiority of podcast advertising methods over other techniques.

About Norman Pattiz

 

Norman Pattiz is an esteemed personality in the audio broadcasting industry, accredited with the establishment of Westwood One, the most extensive radio network in the USA. Being a respected authority, Norman sits on the boards of various eminent institutions, such as the University of California and the School of Communication and Journalism at USC Annenberg.

 

Norman is also a two-term member of the Broadcasting Board of Governors. During his stint, the BBG underwent significant expansion, rolling out services in over twenty countries in the Middle East. As a result of his remarkable achievements, Norman was inducted into the National Radio Hall of Fame in 2009. Later on, he inaugurated PodcastOne, one of the most popular podcast networks to ever grace the American broadcasting space.

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How Eric Pulier Has Supported Technological And Entrepreneurial Growth

Eric Pulier is among entrepreneurs across the world who have invested most of their energy to seeing the growth of technology and merging the two to form great businesses. He has also been working with philanthropic foundations and passionately supporting the growth of support for the needy across different parts of the world. As part of his mission to support different individuals to embrace growth, Eric Pulier was able to come up with inventions that saw young entrepreneurs get the much needed support to fuel the growth of their businesses.

Education

Having spent many years in Teaneck, New Jersey, where he was born, Eric Pulier came across many technological features that motivated him to also work as a technologist to help build the world. This passion saw him invest more time into research and learning about technology and when he joined the Teaneck High School, he managed to establish a database company. The success of this company motivated him to further push his career to reach higher heights. He graduated from Teaneck in 1984 and without delays proceeded to the Harvard University, where he picked American Literature and English. Additionally, Eric Pulier joined MIT College, where he enrolled for a course in Computer Science.

At the Harvard University, Eric Pulier was given a column in the Harvard Crimson Weekly, a magazine that addressed many issues among them student life. On his column, Eric shared ideas on managing business and technology and was able to come up with great solutions to problems submitted by some readers. In 1988, Eric Pulier completed both courses and graduated magna cum laude.

Philanthropy

Eric Pulier has been actively involved in the development of several philanthropic communities, notably offering solutions that use technology to solve intractable problems among economically disadvantaged communities. During his early years, Pulier created his first multimedia educational program, which was used to teach people with Multiple Sclerosis on how to cope with their disease. Pulier is also an active member and donor to the Campaign for Free College Tuition, which seeks to offer free college education to every American interested in learning.

 

Waiakea Water Experiences Miraculous Success

Even though bottled water is one of the world’s most consumed beverages, it is also one of the most hated. With consumers becoming more environmentally conscious, they are moving towards refillable bottles for their water.

Ryan Emmons saw an opportunity in the market however. There was a giant hole in the bottled water market and he was ready to fill it with an environmentally and socially conscious company.

He founded the Waiakea water company in 2012 on a triple-bottom platform of sustainability, health, and social initiatives. Waiakea water has tremendous health benefits, comes in environmentally friendly packaging, and gives back to the world through charity.

Emmons admits that it is hard to break into the premium water scene, as most of the industry is run by older men. Creating Waiakea Hawaiian Volcanic Water made him gravitate towards other young beverage entrepreneurs out of necessity.

As a young entrepreneur, not many people in the industry took him seriously. But now three years later, no one can deny the company’s success.

In just three years, Waiakea water grew 4000 percent, with an annual growth rate of 170 percent. Waiakea’s miraculous journey started with selling only 2,304 cases per year to selling 122,400 cases.

This climb in sales and profitability came from the sensational quality of the product itself and the many distributors and accounts that signed on quickly, wanting to get involved with Waiakea’s amazing product. Now the company is valued at over $10 million. Learn more about more Waiakea Water: https://globenewswire.com/news-release/2015/10/27/780527/10154219/en/Waiakea-Hawaiian-Volcanic-Water-Sees-a-5-000-Percent-Growth-in-Just-Three-Years.html

The company’s volcanic water springs from one of the purest, most sustainable sources on the planet. This source also provides the water with its naturally-alkaline, electrolyte-packed, mineral-rich properties. Waiakea water comes straight from the snowmelt and rain from the peak of the Mauna Loa volcano in Hawaii.

This rain and snow passes through more than 14,000 feet of the volcano, purifying it and giving its mineral content of potassium, magnesium, and calcium. This source only takes 30 days to regenerate, a rate of 1.4 billion gallons per day.

PR News Wire has it that Waiakea water even keeps the environment in mind when it comes to their packaging. The packaging is made entirely from recycled bottles and it takes 85 percent less energy to create these bottles.

Emmons and his company aren’t afraid to share the wealth. For every bottle of water they sell, Waiakea water donates 650 liters of clean water to underserved communities in Africa through their partnership with the charity, PumpAid.

In three years, Waiakea has donated more than 500 liters through the help of PumpAid, staying committed to their founding principles of charitable initiatives.