Don Ressler’s Contribution to the Development of Startups

About Don Ressler

Don Ressler is a well-known entrepreneur who has significantly contributed towards the growth of a series of startups. Don Ressler is the brain behind the success of Intelligent Beauty and its affiliates. After the acquisition of by Intermix Media 2001, Ressler formed Alena Media together with Adam Goldenberg. The Alena Media made revenues to a tune of hundreds of millions through online adverting services. However, in 2005 Intermix Media resolved and left Ressler and Goldenberg without an option than to explore new opportunities.

With the skills to excel in the growing field of e-commerce and performance advertising, the two decided to form a company that would be operated autonomously. Ressler and Goldenberg gathered several former Alena Media staff and held a brainstorming session and came up with ideas that resulted to the formation of Intelligent Beauty.

Intelligent Beauty is a direct-to-customer brand building business. Its initial offering was DERMSTORE, an online cosmetic marketplace, and skincare.Later on, Intelligent Beauty inaugurated a weight-loss system, SENSA bringing in Bret Brewer as its CEO and Dr. Alan Hirsch as the product developer. Although the company could not release its financial report, both DERMSTORE and SENSA seemed to be highly profitable. After exhausting all funds of Adam Goldenberg and Don Ressler in the first two years, Technology Crossover Ventures funded Intelligent Beauty with $43 million.

In 2010, JustFab a subscription e-commerce retailer was launched as Intelligent Beauty’s third brand. In the first two years, JustFab received funding from various companies such as Matrix Partners, Rho Ventures, and Intelligent Beauty. Benefiting from the success of its two years in operation, JustFab expanded its addressable market. Considering that its target audience was the parent, JustFab acquired Fabkids, a children’s fashion subscription services in 2013. In May 2013, JustFab acquired The Fab Shoes, a European fashion e-commerce site. The acquisition of The Fab Shoes brought with it 500, 000 subscribers from Spain and France, adding to the 1.5 million subscribers JustFab had in the UK and Germany.

About JustFab

JustFab is a custom-tailored shopping experience of Goldenberg and Ressler that allows access to stylists and hottest picks. Its headquarters are located in Los Angeles. JustFab combines the luxury of handpicking and convenience of online shopping to its services. The company has a team of style experts’ that helps customers handpick trendy accessories monthly based on their personal style. They offer front-row access to all fashions, including a team of Hollywood stylists, industrial trendsetters, and insiders.



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