Even though bottled water is one of the world’s most consumed beverages, it is also one of the most hated. With consumers becoming more environmentally conscious, they are moving towards refillable bottles for their water.
Ryan Emmons saw an opportunity in the market however. There was a giant hole in the bottled water market and he was ready to fill it with an environmentally and socially conscious company.
He founded the Waiakea water company in 2012 on a triple-bottom platform of sustainability, health, and social initiatives. Waiakea water has tremendous health benefits, comes in environmentally friendly packaging, and gives back to the world through charity.
Emmons admits that it is hard to break into the premium water scene, as most of the industry is run by older men. Creating Waiakea Hawaiian Volcanic Water made him gravitate towards other young beverage entrepreneurs out of necessity.
As a young entrepreneur, not many people in the industry took him seriously. But now three years later, no one can deny the company’s success.
In just three years, Waiakea water grew 4000 percent, with an annual growth rate of 170 percent. Waiakea’s miraculous journey started with selling only 2,304 cases per year to selling 122,400 cases.
This climb in sales and profitability came from the sensational quality of the product itself and the many distributors and accounts that signed on quickly, wanting to get involved with Waiakea’s amazing product. Now the company is valued at over $10 million. Learn more about more Waiakea Water: https://globenewswire.com/news-release/2015/10/27/780527/10154219/en/Waiakea-Hawaiian-Volcanic-Water-Sees-a-5-000-Percent-Growth-in-Just-Three-Years.html
The company’s volcanic water springs from one of the purest, most sustainable sources on the planet. This source also provides the water with its naturally-alkaline, electrolyte-packed, mineral-rich properties. Waiakea water comes straight from the snowmelt and rain from the peak of the Mauna Loa volcano in Hawaii.
This rain and snow passes through more than 14,000 feet of the volcano, purifying it and giving its mineral content of potassium, magnesium, and calcium. This source only takes 30 days to regenerate, a rate of 1.4 billion gallons per day.
PR News Wire has it that Waiakea water even keeps the environment in mind when it comes to their packaging. The packaging is made entirely from recycled bottles and it takes 85 percent less energy to create these bottles.
Emmons and his company aren’t afraid to share the wealth. For every bottle of water they sell, Waiakea water donates 650 liters of clean water to underserved communities in Africa through their partnership with the charity, PumpAid.
In three years, Waiakea has donated more than 500 liters through the help of PumpAid, staying committed to their founding principles of charitable initiatives.